[Презентация] : You are to act as consultant for your chosen case-study company. You are to research and formulate a revised marketing strategy for this company. Case-study choices: SELECT one company from the following ten: • Gymshark • Neville Johnson Bespoke Furniture • Ecover • Little Greene Paint Company  Starling Bank  MG 2  Hello Fresh  Castore  Søstrene Grene  Alexandra Workwear Context All the companies above have an interesting back-story and value proposition. You will be reviewing your chosen company, its product offer and its recent performance. On the basis of this, you will be evaluating its current marketing strategy and suggesting alternatives, recommending the approach you believe will provide the maximum value for its investment in marketing. Task You must address all of the points below in your presentation. Using marketing strategy concepts, outline the following, describing any limitations and making recommendations where appropriate: 1. The company’s product or service offering and portfolio 2. The company’s key competitors and their competitive positioning 3. The external environment in which the company operates 4. Current strengths and weaknesses of the company – in particular regarding marketing 5. Opportunities and challenges facing the company 6. Proposals for a future marketing strategy, to include the consequences of different choices of strategy proposal